MasterCast 727 — Admixture for Manufactured Concrete Products from Semi-Dry Concrete with Hydrophobic Effect and Reduction of Efflorescence

Formerly: RheoFIT 727

What is MasterCast 765?

MasterCast 727 is a highly-efficient product with low viscosity and high level of impregnation in concrete and also plasticizing effect for production of items from earth-dry concrete (pavers, kerb stones, trays etc), including colored ones, where minimum water absorption is needed and efflorescence should be reduced.


MasterCast® 727 is a key component to FIT 4 VALUE concept.
FIT 4 VALUE considers the four elements essential for MCP Manufactures:
  • FIT for Economics
  • FIT for Performance
  • FIT for Aesthetics
  • FIT for Durability
Here, FIT means meeting every requirement for economics, performance, aesthetics and durability.  


  • Optimized mix design;
  • Improved early and final strength;
  • Increases compressive strength, being an important factor for semi-dry concrete mixes;
  • Higher productivity due to higher production speed;
  • Sharp edges and close lateral surfaces with minimum vibration;
  • Improved freeze-thaw resistance;
  • No impact on product coloring;
  • Substantially decreases efflorescence on product surfaces;
  • Hydrophobic effect for product surfaces;
  • No odour, no toxic effect.


MasterCast 727: Technical Data Sheet (January 2016)

pdf (576.36 Kb)